Google Ads is an effective digital marketing strategy for several reasons. It offers immediate visibility in search results, driving targeted traffic to your website.
Advertisers have precise control over budget and targeting, ensuring cost-effective campaigns.
With measurable results, PPC allows for data-driven optimisation, helping businesses achieve their marketing objectives efficiently.
PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to a website rather than earning them organically. PPC ads appear on search engines and websites, helping businesses reach a targeted audience and drive traffic quickly.
Google ads and SEO (Search Engine Optimisation) are distinct digital marketing approaches. Google Ads provides immediate visibility through paid ads, but costs money per click. SEO is organic, free traffic from search engines, but takes time to build. The choice depends on your goals, budget, and the right mix for your business.
From Day one you will have confidence in our processes, as this will all be laid out with a solid plan to move forward to manage your Google ads accounts, Facebook ads or any other platform using Paid Per Click advertising.
